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The Age Of Digital Marketing In India!


The Age Of Digital Marketing In India!

Now-a-days Digital Marketing is a booming employment opportunity around the world, with its outstanding highlights like cost-effectiveness, instant results, flexibility.

Today, ‘Digital Marketing’ and ‘Marketing’ both are getting to be synonymous.

The biggest thing for the outcome of online marketing is the establishment of social networks. Google and Bing have officially agreed on social groups into their search engines.

digital marketing






To get into Digital Marketing, you have to define your interests and qualities so as to settle on the right choice to practice into a specific zone of Digital Marketing.

While all other industries are struggling with a development rate of 10 %, the digital marketing industry is booming high with 40% development rate. 

Digital Marketing jobs you can search on sites like Naukri.com, Indeed.com, and even LinkedIn jobs. There is a tremendous scope in Digital Marketing for improving your future. 

 The candidate must be a complete internet-freak! He/she should have more than a basic understanding of the internet and should have a strong appearance in it. They should be innovative to create strategies which can be marketing campaign-precise on the way to make future in digital advertising and marketing.

Digital Marketing Areas where you can decide your profession to be:


 SMO (Social Media Optimization)

Social media optimization helps in increasing the visibility of your social media profiles, your social networking activity, and your published content in order that is found by people searching for data and sources that relate on your content material.

SMO allows potential visitors on your website or blog, makes it simpler for others to share with their circle of effect.

social media

It’s very vital for branding any business via social media sites like Facebook, Twitter, Pinterest, Google My Business and LinkedIn. With the help of better optimization, you can easily reach to an uncountable audience.

SEO (Search Engine Optimization)

SEO mainly helps in optimizing the on-page and off-page of a website. With the continuous SEO practice, your page can rank on the first page of organic search results of Search Engines Like, Google, Bing, and Yahoo, without contributing any cost. With organic SEO your results will display long-lasting for your possible users. 


The organization hires SEO executives who make sure that the company’s website is all over the network. SEO executives are responsible for generating traffic on the website and increasing Google rankings. They have to ensure that the content on the website is user-friendly, research about SEO tools, create sitemaps and submit them, etc.

 Email Marketing

Many companies frequently send periodical newsletters, email campaigns to its subscribers. To retain customers and leads with the brand, companies keep updating with the latest products/services attached or anything worth sharing.

email marketing

 Web Analytics

Here, comes the most exciting phase of digital marketing which involves traffic analysis, industry, and improving the website traffic. For instance, Google Analytics gives a comprehensive insight into how your site is performing.

web analytics

 Mobile Marketing:

It consists of ads that seem on mobile smartphones, tablets, or other mobile devices. Mobile marketing ad setups and techniques can vary, as many social media platforms, websites, and mobile apps allow their own unique and customized mobile ad choices.

mobile marketing

Final Thoughts:

Finally, there are enormous possibilities for digital professionals across roles and activities.

As digitization proceeds, companies are seeking out skilled employees that can fill the professions gaps to achieve goals such as leads, revenue, and brand recognition.

Future-proof your profession with knowledge of digital marketing to experience a fast-paced and delightful career and a competitive salary. 


1 Comment
  • Nikhil
    July 10, 2019 at 5:54 am

    Great Article

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